The Coca-Cola Company
"What's our skateboard?" I ask a room full of executives and IT professionals. By this point, I've whiteboarded a list of business goals and prospective target audiences for a new digital product. I've drawn three columns, one with a skateboard at the top, another with a scooter, and the third with a bicycle. I've facilitated getting to the why and the who, now I need to guide the team to discuss the what. Figuring out where to start is always the hardest part. Which user audience do we focus on first, and what should the product do for them: what's our skateboard?
After vigorous discussion, the team ends up roadmapping our new digital product across three release milestones (skateboard, scooter, bicycle) and has a good idea of whom should receive what features for each milestone. This cross-functional team has designed a shared vision for their digital product roadmap by using collaborative processes and visual mnemonics as shorthand for software releases.
Digital products at Coke are geared towards supporting the myriad business functions that define a large enterprise. I'm focused on R&D and Marketing Operations, working on big things like enhancing our routes to market, improving our beverage product development capability, and optimizing our marketing asset spend across Coca-Cola North America's entire marketing asset portfolio. Getting big things done starts with defining product vision and building the product roadmap. I help with both.
I began life at Coke as a Solutions Architect in the Emerging Technologies Development group. I did architectural oversight for important consumer applications like Coke's first North American direct-to-consumer ecommerce site, www.shareacoke.com, as well as several other digital campaigns in North America like Super Bowl 2016 and the launch of the "Taste the Feeling" brand evolution. I worked directly with development agencies, reviewed their code, and provided guidance for how they should build and host important components of their applications.
I shaped some big things, like Coke's 60-foot tall robotic sign in Times Square, and small things, like an animated gif maker. I organized and participated in several hackathons, exploring purpose-built Digital Out of Home advertising systems and IoT for Cooler out of stock detection. I've gotten a couple of patent applications for some inventions that have been developed into important consumer marketing applications.
Now I'm an IT Director and Solutions Strategist driving knowledge (through talks, articles, and patents), design ("what's our skateboard") and delivery (working directly with development teams to craft the proper solution).